Whether you have been a family establishment for 55 years, or just a New Corner Pub trying to find an identity; social media is an important part of your business. You may not have a Facebook page, twitter account, or any other social media outlet. Your business may especially avoid these things; nonetheless social media is an important part of your restaurant and bar business. Because, even if you’re not engaging in social media your customers sure are, and what they say can elevate your signature dish to a much talked about trending item, or torpedo your best intentioned art deco overhaul of the decor. Your guests are tweeting, posting, about your restaurant online. I assure you, your establishment wants to share in that online experience, and capitalize on just how powerful it can be.